Who is BE 2010 for?

If you're a marketer looking to understand where tomorrow's consumerscape is headed...
If you're a professional hoping to tap into the minds of today's change agents...
If you're an academic wanting to immerse in thought-provoking discourses...
If you're an entrepreneur hungering for new knowledge and ideas...
If you're anyone wishing to be inspired...

... BE 2010 promises to be an event that will change your perceptions
of business, culture, and life.